{"id":192,"date":"2023-02-16T09:02:24","date_gmt":"2023-02-16T08:02:24","guid":{"rendered":"http:\/\/localhost\/dom-et-vie-btob\/?page_id=192"},"modified":"2025-05-19T13:13:07","modified_gmt":"2025-05-19T11:13:07","slug":"un-marche-a-fort-potentiel","status":"publish","type":"page","link":"https:\/\/www.dometvie.fr\/franchise\/la-franchise-dometvie\/un-marche-a-fort-potentiel\/","title":{"rendered":"Un march\u00e9 \u00e0 fort potentiel"},"content":{"rendered":"\n<!-- Bloc 2 colonnes -->\n<div class=\"silver-block\" style=\"display: flex; flex-wrap: wrap; gap: 2rem; align-items: flex-start; margin-bottom: 2rem;\">\n\n  <!-- Gauche : chiffres -->\n  <div style=\"flex: 1 1 500px;\">\n    <h3 style=\"font-family: 'syne-bold', sans-serif; font-size: 2rem; color: #088B99; margin-bottom: 2rem;\">\n      La Silver \u00c9conomie, une croissance \u00e0 deux chiffres\n    <\/h3>\n\n    <div style=\"background-color: #FFF3F9; padding: 2rem; text-align: center; margin-bottom: 1.5rem;\">\n      <p style=\"font-family: 'syne-bold', sans-serif; font-size: 3rem; color: #E6007E; margin-bottom: 0.5rem;\">90&nbsp;%<\/p>\n      <p style=\"font-family: 'syne-regular', sans-serif; font-size: 1.125rem; color: #232323;\">\n        des seniors souhaitent vieillir le plus longtemps possible chez eux\n      <\/p>\n    <\/div>\n\n    <div style=\"background-color: #FFF3F9; padding: 2rem; text-align: center;\">\n      <p style=\"font-family: 'syne-bold', sans-serif; font-size: 3rem; color: #E6007E; margin-bottom: 0.5rem;\">6&nbsp;%<\/p>\n      <p style=\"font-family: 'syne-regular', sans-serif; font-size: 1.125rem; color: #232323;\">\n        du parc de logements fran\u00e7ais est actuellement adapt\u00e9\n      <\/p>\n    <\/div>\n  <\/div>\n\n  <!-- Droite : vid\u00e9o -->\n  <div style=\"flex: 1 1 500px; text-align: center;\">\n    <a data-fancybox href=\"https:\/\/www.youtube.com\/watch?v=hS75vZtAojY&#038;autoplay=1\" style=\"display:inline-block; position:relative; max-width:100%;\">\n      <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/hS75vZtAojY\/maxresdefault.jpg\" alt=\"Miniature vid\u00e9o\"\n           style=\"width:100%; max-width:640px; border-radius:12px;\">\n      <img decoding=\"async\" src=\"https:\/\/www.dometvie.fr\/franchise\/wp-content\/themes\/dom-et-vie\/assets\/src\/img\/play.svg\"\n           style=\"position:absolute; top:50%; left:50%; transform:translate(-50%,-50%); width:60px; height:60px;\">\n    <\/a>\n  <\/div>\n\n<\/div>\n\n<!-- Texte pleine largeur -->\n<div class=\"silver-text\" style=\"margin-top: 2rem;\">\n  <p style=\"font-size: 1.125rem; line-height: 1.7; color: #232323; margin-bottom: 1rem;\">\n    Les seniors assurent aujourd\u2019hui une majorit\u00e9 des d\u00e9penses sur le territoire avec 54&nbsp;% des d\u00e9penses de consommation (source Silver Eco). Le march\u00e9 de la Silver Economie repr\u00e9sente plus de 130 milliards d\u2019euros avec une croissance \u00e0 deux chiffres.\n  <\/p>\n\n  <p style=\"font-size: 1.125rem; line-height: 1.7; color: #232323;\">\n    Le mod\u00e8le soci\u00e9tal actuel \u00e9volue vers le maintien \u00e0 domicile. Les Fran\u00e7ais ont un attachement qui pousse \u00e0 vouloir vivre \u00e0 domicile : d\u00e9pendance difficile \u00e0 avouer, attachement au domicile, aux habitudes, au voisinage, aux commerces\u2026 sans compter le co\u00fbt non n\u00e9gligeable d\u2019une prise en charge par un \u00e9tablissement sp\u00e9cialis\u00e9 et les conflits familiaux potentiels qui peuvent en d\u00e9couler.\n  <\/p>\n\n  <a href=\"https:\/\/www.dometvie.fr\/franchise\/contact\/\"\n     style=\"display: inline-block; margin-top: 2rem; margin-bottom:50px; font-family: 'syne-semibold', sans-serif; font-size: 1rem; padding: 0.75rem 1.75rem; background-color: #088B99; color: #ffffff; border: 1px solid #088B99; border-radius: 50px; text-decoration: none; transition: all 0.3s ease;\"\n     onmouseover=\"this.style.backgroundColor='transparent'; this.style.color='#088B99';\"\n     onmouseout=\"this.style.backgroundColor='#088B99'; this.style.color='#ffffff';\">\n     Plus d\u2019informations sur le secteur\n  <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex alignwide\" style=\"margin-bottom: 3rem; gap: 2rem;\">\n\n  <!-- Colonne image -->\n  <div class=\"wp-block-column\" style=\"flex-basis: 45%;\">\n    <figure class=\"wp-block-image size-full\" style=\"margin: 0;\">\n      <img decoding=\"async\" \n        src=\"https:\/\/www.dometvie.fr\/franchise\/wp-content\/uploads\/2023\/02\/maprimadapt@2x-1.jpg\" \n        alt=\"Ma Prime Adapt illustration\" \n        width=\"700\" height=\"481\" \n        style=\"width: 100%; height: auto; object-fit: cover; border-radius: 0px;\" \n        loading=\"lazy\"\n      >\n    <\/figure>\n  <\/div>\n\n  <!-- Colonne texte -->\n  <div class=\"wp-block-column\" style=\"flex-basis: 55%; display: flex; flex-direction: column; justify-content: center;\">\n\n    <h3 style=\"font-family: 'syne-bold', sans-serif; font-size: 1.75rem; color: #088B99; margin-bottom: 1rem;\">\n      Ma Prime Adapt\u2019 : une opportunit\u00e9 de d\u00e9veloppement du secteur immanquable !\n    <\/h3>\n\n    <h4 style=\"font-family: 'syne-bold', sans-serif; font-size: 1.25rem; color: #232323; margin-bottom: 1.5rem;\">\n      Entreprenez dans un secteur subventionn\u00e9 par l\u2019\u00c9tat.\n    <\/h4>\n\n    <p style=\"font-size: 1.125rem; line-height: 1.7; color: #232323; margin-bottom: 1rem;\">\n      Destin\u00e9e aux propri\u00e9taires de plus de 70 ans, cette aide financi\u00e8re lanc\u00e9e en 2024 vise \u00e0 am\u00e9liorer l\u2019habitat des seniors en l\u2019adaptant \u00e0 la perte d\u2019autonomie.\n    <\/p>\n\n    <p style=\"font-size: 1.125rem; line-height: 1.7; color: #232323; margin-bottom: 2rem;\">\n      Elle permet de financer des travaux sp\u00e9cifiques et des \u00e9quipements r\u00e9pondant \u00e0 certains crit\u00e8res, avec pour objectif de favoriser le maintien \u00e0 domicile dans de bonnes conditions plut\u00f4t qu\u2019un placement co\u00fbteux en \u00e9tablissement sp\u00e9cialis\u00e9.\n    <\/p>\n\n    <div>\n      <a href=\"https:\/\/www.dometvie.fr\/franchise\/contact\/\"\n         style=\"display: inline-block; font-family: 'syne-semibold', sans-serif; font-size: 1rem; padding: 0.75rem 1.75rem; background-color: #088B99; color: #ffffff; border: 1px solid #088B99; border-radius: 50px; text-decoration: none; transition: all 0.3s ease;\"\n         onmouseover=\"this.style.backgroundColor='transparent'; this.style.color='#088B99';\"\n         onmouseout=\"this.style.backgroundColor='#088B99'; this.style.color='#ffffff';\">\n         En savoir plus\n      <\/a>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La Silver \u00c9conomie, une croissance \u00e0 deux chiffres 90&nbsp;% des seniors souhaitent vieillir le plus longtemps possible chez eux 6&nbsp;% du parc de logements fran\u00e7ais est actuellement adapt\u00e9 Les seniors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":156,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"marche.php","meta":{"footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouvrir une franchise dans un secteur qui marche - DOMetVIE<\/title>\n<meta name=\"description\" content=\"Le secteur de l&#039;am\u00e9nagement pour PMR et S\u00e9nior est en plein essort. 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